Authors
Fika Fitriasari, Astiwi Indriani, Firdan Thoriq Faza
Source / Journal
Jurnal Ekonomi Bisnis dan Kewirausahaan
Micro, Small, and Medium Enterprises (MSMEs) play an important role in economic growth and employment generation; however, limited access to finance and market competitiveness remain major challenges affecting business performance. This study analyzes the effects of entrepreneurial orientation and market orientation on MSMEs’ financial and non-financial performance, as well as the moderating role of access to finance. This research employed a quantitative approach using survey data collected fro...
Micro, Small, and Medium Enterprises (MSMEs) play an important role in economic growth and employment generation; however, limited access to finance and market competitiveness remain major challenges affecting business performance. This study analyzes the effects of entrepreneurial orientation and market orientation on MSMEs’ financial and non-financial performance, as well as the moderating role of access to finance. This research employed a quantitative approach using survey data collected fro...