Collaborative Digital Platform Architecture to Enhance Cross-Selling in the Automotive Ecosystem Collaborative Digital Platform Architecture to Enhance Cross-Selling in the Automotive Ecosystem

Fragmented applications, point-to-point integration, and isolated customer data restrict cross-selling among dealer, financing, and insurance entities in an automotive group. This study designs and evaluates a collaborative digital platform through one integrated enterprise architecture cycle comprising Business, Data, Application, and Infrastructure Architecture using design science, TOGAF, DAMA-DMBOK, and digital-platform ecosystem concepts. Evidence was obtained from focus group discussions w...

Fragmented applications, point-to-point integration, and isolated customer data restrict cross-selling among dealer, financing, and insurance entities in an automotive group. This study designs and evaluates a collaborative digital platform through one integrated enterprise architecture cycle comprising Business, Data, Application, and Infrastructure Architecture using design science, TOGAF, DAMA-DMBOK, and digital-platform ecosystem concepts. Evidence was obtained from focus group discussions w...